Lammey + Giorgio was built on a foundation of trust with their clients. To move to the next level, they needed an identity that leveraged not only that trust, but their progressive side as well.
Create an identity that didn’t alienate their then current clients, but allowed the firm to attract new talent and find more diverse projects.
In interviews with clients and the team, my research partner and I were able to gain insights into the firm. In a collaborative workshop with Lammey + Giorgio, we addressed those insights and planned for the visual design phase.
The Lammey + Giorgio brand is a visual chameleon, flexible enough to appear minimal and honest in one context and dynamic and progressive in another.