the department

Connecting a university to creative services.

Skills
Research, Visual, UX
Role
Lead Visual Design
For
P'unk Avenue

Problem

The Department of Print and Interactive at the University of Pennsylvania connects clients with creative services. Their team needed help managing the volume of client requests.

Goals

Create a platform for the department to educate and direct clients with common requests during the creative and production processes.

Research

During an interview phase, my research partner and I were able to understand each step a client takes with the department and suggest approaches to streamline the process.

Process

To help facilitate the creative process for clients, my user experience partner and I created a prototype intelligent search flow. This flow went beyond basic searching and made dynamic suggestions.

Solution

The final deliverable was a flexible style guide and user strategy that intelligently guides clients with their projects, but allows for team members at the department to step in where needed.

lammey + giorgio

Redefining an architecture brand for tomorrow.

Topology

Looking to the future of urban planning.