The Department of Print and Interactive at the University of Pennsylvania connects clients with creative services. Their team needed help managing the volume of client requests.
Create a platform for the department to educate and direct clients with common requests during the creative and production processes.
During an interview phase, my research partner and I were able to understand each step a client takes with the department and suggest approaches to streamline the process.
To help facilitate the creative process for clients, my user experience partner and I created a prototype intelligent search flow. This flow went beyond basic searching and made dynamic suggestions.
The final deliverable was a flexible style guide and user strategy that intelligently guides clients with their projects, but allows for team members at the department to step in where needed.