topology

Looking to the future of urban planning in growing cities.

Skills
Research, Visual, UX
Role
Lead Visual Design
For
P'unk Avenue

Problem

As a young firm, Topology needed to create a web presence that could appeal to city planning groups who value data, as well as more visually inclined architecture and urban planning firms.

Goals

An early goal was to establish a simple one page website that could serve the firm until a more expansive set of case studies could be developed and launched.

Research

Through a series of interviews and workshops with Topology, I was able to understand the specific markets in which they worked. This allowed for the design to focus on client personas common to Topology.

Solution

The Topology web presence works to satisfy clients with an interest in detailed case studies and data, as well as those simply seeking a brief overview of their work. The single page website and final portfolio reflect the firm’s interest in the Bauhaus movement.

Process

My user experience design partner and I developed a prototype of the Topology portfolio that allowed us to test our user strategies.

lammey + giorgio

Redefining an architecture brand for tomorrow.

Print & Interactive

Looking to the future of urban planning.