way to health

Creating a product to improve health & wellness.

Skills
Research, Visual, UX
Role
Lead Visual Design
For
P'unk Avenue

Problem

Way to Health is a research study platform for testing new approaches to health and wellness. My team’s role was to create a user experience and visual design framework for the platform.

Research

Our work was aided by dozens of interviews with participants in the platform and the researchers at the University of Pennsylvania.

Solution

Working with my user experience partner, I was able to introduce a visual design language to the platform and new on-boarding flow.

Note

Once the platform was fully design and developed, I created a series of illustrations to market the platform as a product.

Solution

Those final illustrations and design language were incorporated into the marketing website created by the team.

Topology

Looking to the future of urban planning.

Print & Interactive

Looking to the future of urban planning.